3.2 million
Total social commerce users
Number of social commerce users in New Zealand in 2026
NZD 1,150 (USD 720)
Average social commerce spend per user
Average annual social commerce expenditure per user
55% female, 45% male
Gender distribution
Gender demographics of social commerce users
25-34 years (42%)
Age group most active
Primary age demographic engaging in social commerce
Facebook (78%), Instagram (65%), TikTok (52%)
Top social media platforms used
Most popular platforms for social shopping in NZ
Social commerce in New Zealand is booming, with over 3.2 million active users in 2026, representing a significant portion of the population. The majority are women aged 25-34, indicating a strong market segment for targeted marketing. Spending habits show an average of NZD 1,150 per user annually, highlighting the growing purchasing power within social platforms.
The dominant platforms include Facebook, Instagram, and TikTok, which facilitate seamless shopping experiences. Businesses are increasingly leveraging these channels to engage customers and drive sales. The demographic trends suggest that brands should focus marketing efforts on young adults, especially women, to maximize reach and revenue in the social commerce space.
Frequently Asked Questions
What is the most popular social media platform for shopping in New Zealand?
Facebook remains the top platform, followed by Instagram and TikTok, offering diverse opportunities for social commerce marketing.
How much do social commerce users spend on average in NZ?
On average, each user spends about NZD 1,150 (USD 720) annually, reflecting increased consumer confidence in social shopping.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.