$45 for every $1 spent
Email Marketing ROI (Return on Investment)
Average ROI for email marketing in New Zealand in 2026
78%
Email Marketing Penetration Rate
Percentage of NZ businesses using email marketing strategies in 2026
22%
Average Open Rate
Average email open rate among NZ businesses in 2026
3.8%
Click-Through Rate (CTR)
Average click-through rate of marketing emails in New Zealand 2026
65%
Mobile Email Engagement
Percentage of emails opened on mobile devices in NZ in 2026
In 2026, New Zealand businesses continue to see high returns from their email marketing efforts, with an average ROI of $45 per dollar spent. This indicates the effectiveness of targeted email campaigns in nurturing customer relationships and driving sales. The widespread adoption of email marketing, with a penetration rate of 78%, underscores its importance in New Zealand's digital marketing landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.