120 million
Connected TV Ad Spend (NZD)
Projected annual expenditure on connected TV advertising in New Zealand
950 million
Digital Ad Revenue (NZD)
Total digital advertising revenue generated in New Zealand in 2026
65%
Connected TV Viewership Percentage
Percentage of households regularly watching connected TV content
2.5 hours
Average Daily Connected TV Time (hours)
Average daily time spent by viewers on connected TV devices
3.8%
Ad Engagement Rate (%)
Average engagement rate for connected TV ads among viewers
In 2026, New Zealand's connected TV advertising sector continues to expand rapidly, with a projected ad spend of NZD 120 million. The increase reflects the growing consumer shift towards streaming platforms and digital content consumption, making connected TV an essential channel for advertisers seeking targeted reach. Digital ad revenue has surpassed NZD 950 million, underscoring the country's digital marketing maturity.
Viewership of connected TV devices now accounts for 65% of households, with an average daily viewing time of 2.5 hours. Engagement rates for connected TV ads have improved to 3.8%, driven by more personalized and interactive ad formats. Marketers are leveraging these trends to optimize ad campaigns, aiming for higher conversions and brand awareness among digitally savvy New Zealanders.
Frequently Asked Questions
What is the most popular connected TV platform in New Zealand?
Netflix remains the most popular platform, followed by Disney+ and local streaming services, accounting for the majority of viewer time.
How are advertisers optimizing connected TV ads in New Zealand?
They are using data-driven targeting, interactive formats, and personalized content to boost engagement and ROI.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.