In 2026, New Zealand’s e-commerce landscape continues to grow, with 85% of the population engaging in online shopping. The average cart abandonment rate remains high at 58%, driven by factors like shipping costs and checkout complexities. Mobile commerce dominates, accounting for 72% of online transactions, reflecting the country’s strong mobile device adoption and digital readiness. Retailers are investing in seamless checkout experiences to reduce abandonment and boost sales.
The total e-commerce revenue in New Zealand has reached approximately NZD 7.2 billion (USD 4.8 billion), highlighting sustained growth over recent years. Average order values are around NZD 105 (USD 70), indicating increasing consumer confidence and spending power online. As digital infrastructure improves, businesses are leveraging data analytics to personalize shopping experiences, further fueling online retail expansion in 2026.