In 2026, Dutch businesses are seeing an impressive ROI of $42 for every dollar spent on email marketing, reflecting increased efficiency and targeted campaigns. The open rate of 27% shows steady engagement, particularly among younger demographics who prefer mobile access.
Mobile usage continues to dominate email consumption in the Netherlands, with 76% of emails opened on smartphones. Marketers are optimizing content for mobile devices to boost interaction, leading to higher click-through rates and improved overall campaign performance.