Nepal's mobile video consumption continues to surge, with nearly 70% of mobile users engaging daily, driven by increased smartphone penetration and affordable data plans. The average daily viewing time reaching over 40 minutes indicates strong user engagement, making mobile video a key channel for content creators and advertisers alike.
Mobile marketing investments are projected to reach over USD 215 million in 2026, reflecting growing confidence in digital advertising. Social media platforms dominate video engagement, and the rise of mobile commerce, valued at over USD 1.2 billion, underscores the importance of mobile-friendly shopping experiences for Nepal's expanding online market.