Instagram Shopping and Social Commerce Statistics in Nepal (2026)

Nepal's social commerce scene via Instagram has expanded rapidly, driven by increased smartphone adoption and improved internet infrastructure. With over 7.8 million users actively engaging in shopping, businesses leverage Instagram Shopping to reach consumers directly. The projected sales of NPR 4.2 billion indicate a significant shift towards digital purchasing, especially among younger demographics seeking convenient shopping options.

The average spending per buyer continues to rise, reflecting growing consumer trust and product diversity available online. The 24% annual growth rate in Instagram shopping users suggests that social commerce will become a dominant retail channel in Nepal by 2026. Local brands and entrepreneurs are increasingly adopting Instagram as a primary sales platform, fostering economic growth and digital literacy among small businesses.