Connected TV Advertising Statistics in Nepal (2026)

The connected TV advertising market in Nepal is experiencing rapid growth, with projected ad spends reaching $25 million in 2026. As internet connectivity improves and smart TV adoption increases, more brands are shifting their marketing budgets toward connected TV platforms to target engaged audiences effectively. The penetration rate of 35% indicates a significant portion of households now access high-quality video content through connected devices.

This surge in connected TV usage is reflected in higher viewer engagement, with average ad view times exceeding 6 minutes. The expanding user base, now nearly 5 million users, offers advertisers a valuable opportunity to reach a digitally active demographic. As digital infrastructure continues to develop, connected TV advertising is set to become a cornerstone of Nepal's media landscape, fostering innovative marketing strategies.