Social Commerce Statistics in Namibia (2026)

Namibia's social commerce landscape has experienced significant growth by 2026, with over 1.2 million users engaging via Instagram Shopping. The increasing adoption among local small businesses has contributed to a notable rise in online sales, reaching NAD 1.8 billion. Mobile technology remains dominant, fueling the convenience and accessibility of social shopping, especially in urban areas where smartphone penetration is high.

The average expenditure per social shopper has increased to NAD 1,500, reflecting greater consumer confidence and digital literacy. Instagram has become a key platform for Namibian retailers to expand their reach, with 65% of small businesses actively using the feature to showcase products. This trend highlights the ongoing shift toward digital commerce in Namibia, driven by improved internet infrastructure and changing consumer habits.