4.8%
Average Video Thumbnail CTR
Video marketing campaigns in Myanmar show an increase in thumbnail CTR, reflecting higher user engagement.
45
Digital Video Ad Spend (USD millions)
Myanmar's digital video advertising expenditure is projected to reach $45 million in 2026.
78%
Mobile Video Consumption Rate
Most Myanmar users are consuming videos primarily via mobile devices, emphasizing mobile-friendly content.
85
Average View Duration (seconds)
Viewers are engaging with videos for an average of 85 seconds, indicating improved content quality.
67%
Percentage of Brands Using Video Marketing
Over two-thirds of Myanmar brands are integrating video into their marketing strategies in 2026.
Despite infrastructural challenges, Myanmar's digital video consumption is expanding rapidly. Brands are leveraging localized content to connect with audiences effectively, and the focus on mobile-first strategies is driving higher engagement rates. As more companies adopt video marketing, the competition for attention intensifies, making high-quality thumbnails crucial for boosting CTR and overall campaign success.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.