Connected TV Advertising Statistics in Myanmar (2026)

Myanmar's connected TV advertising market is experiencing rapid growth, driven by increased internet penetration and affordable smart TV options. The projected ad spend of $150 million reflects a significant shift from traditional media to digital platforms, with consumer engagement deepening through personalized content. As more households adopt connected TV devices, advertisers are capitalizing on targeted advertising opportunities to reach Myanmar’s expanding digital audience.

Myanmar's digital infrastructure improvements and rising smartphone ownership are fueling connected TV consumption. The average user spends over two hours daily on these platforms, indicating strong engagement. With over 12 million users, advertisers are seeing higher ROI, leading to increased investments. This growth signifies Myanmar's transition towards a digital-first advertising environment, creating new opportunities for brands to connect with consumers in innovative ways.