Mozambique's video marketing landscape in 2026 shows a steady increase in thumbnail CTR, averaging around 4.8%. The majority of engagement occurs on mobile devices, accounting for 62% of interactions, reflecting the country's rising smartphone adoption. Video content is becoming a crucial part of digital marketing strategies, with viewers spending over two minutes on average per video, indicating higher engagement levels than previous years.
Investment in video advertising continues to grow, reaching approximately USD 45 million, showing strong confidence in digital marketing channels. Social media platforms remain the primary channels, with a reach of 78 million users, driven by increasing internet penetration. Brands are leveraging compelling thumbnails and engaging content to boost CTRs and maximize ROI in Mozambique's evolving digital economy.