Instagram Shopping and Social Commerce Statistics in Mozambique (2026)

Mozambique's social commerce scene is rapidly evolving, with over 4 million active Instagram users engaging in shopping activities by 2026. The platform has become a primary channel for small and medium enterprises to reach local consumers, especially through Instagram Shopping features. Revenue generated from social commerce is projected to reach US$45 million, reflecting increased adoption of digital sales channels in the country.

Most users interact with shopping content approximately 3 times a month, indicating a strong engagement rate. The proliferation of merchant pages, now numbering over 18,500, showcases the growing importance of social media in Mozambique's retail ecosystem. As internet penetration and smartphone usage continue to rise, social commerce is poised to become a significant contributor to Mozambique's digital economy.