58%
Cart Abandonment Rate
In 2026, Mozambique's cart abandonment rate remains high at 58, reflecting challenges in payment security and delivery trust.
USD 290 million
Total E-commerce Revenue
The e-commerce sector in Mozambique is projected to generate USD 290 million in 2026, driven by increased internet access and mobile penetration.
41%
Internet Penetration Rate
By 2026, internet penetration in Mozambique reached 41%, facilitating growth in online shopping and digital services.
USD 45
Average Order Value
The average online order value in Mozambique is expected to be USD 45, indicating a shift towards higher-value purchases.
72%
Mobile Commerce Share
Mobile commerce accounts for 72% of e-commerce transactions, emphasizing the importance of mobile-friendly platforms.
Mozambique's e-commerce sector in 2026 continues to grow despite infrastructural challenges, with a significant majority of transactions happening via mobile devices. The high cart abandonment rate suggests consumers still face issues related to payment options and trust in delivery services, which the industry is actively working to improve. As internet access expands, more local businesses are adopting online channels to reach a broader customer base.
The rise in average order value and mobile commerce share underscores a maturing digital economy. Entrepreneurs and investors are recognizing the potential of Mozambique's online market, especially in retail and digital services. Efforts to enhance digital payment security and logistics infrastructure are critical to reducing cart abandonment and boosting overall sales in the sector.
Frequently Asked Questions
What are the main challenges facing e-commerce growth in Mozambique?
Key challenges include limited internet infrastructure, low digital payment adoption, and logistical hurdles affecting delivery reliability and customer trust.
How is mobile commerce impacting Mozambique's online retail sector?
Mobile commerce is dominant, accounting for over 70% of transactions, and is crucial for expanding access to online shopping in rural and underserved areas.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.