By 2026, Morocco's social commerce landscape has expanded significantly, with 15 million active users driving over MAD 9.6 billion (USD 1.04 billion) in monthly transactions. Women dominate the platform engagement, comprising 58% of users, reflecting the growing role of social media in female-driven purchasing. Instagram remains the leading platform, favored for visual shopping, while mobile devices account for the majority of transactions, emphasizing the importance of mobile-friendly shopping experiences.
The rise in social commerce highlights Morocco's digital shift, especially among young adults aged 18-35, who are increasingly relying on social media for shopping needs. Local businesses are leveraging these platforms for brand visibility and sales, with influencers playing a key role in consumer decision-making. As digital literacy continues to improve, social commerce is expected to further integrate into Morocco's retail ecosystem, fueling economic growth and digital inclusion.