Morocco's mobile video consumption continues to surge, with 22.5 million viewers expected in 2026. The average viewing session lasts about 28 minutes, reflecting increased engagement driven by improved internet infrastructure and affordable smartphones. Mobile marketing strategies are becoming more effective, with revenue reaching MAD 3.2 billion, indicating strong market potential for brands targeting digital consumers.
The high smartphone penetration rate of 78% has facilitated widespread access to mobile videos, making it a key channel for advertising. Marketers are seeing an average click-through rate of 4.5%, demonstrating effective targeting and content relevance. As mobile usage grows, businesses investing in mobile video ads are likely to see continued returns and increased brand visibility across Morocco.