Morocco's digital advertising sector is experiencing a significant surge, with connected TV advertising leading the growth. By 2026, the ad spend on CTV platforms is projected to reach USD 85 million, driven by increasing smart TV adoption and consumer demand for streaming content. The average Moroccan viewer spends over two hours daily on CTV, creating valuable opportunities for brands to engage audiences effectively.
The expansion of connected TV users to over 8 million households highlights the country's shift towards digital consumption. As ad penetration reaches 68%, advertisers are leveraging CTV for targeted advertising, boosting overall digital ad revenue. This trend reflects Morocco’s broader digital transformation and the growing importance of streaming services in the Moroccan media landscape.