By 2026, social commerce engagement in Montenegro has surged, with approximately 65% of its population actively participating, reflecting increased digital adoption. The majority of transactions occur via mobile devices, emphasizing the shift towards mobile commerce. Facebook Marketplace remains dominant, supporting local entrepreneurs and small businesses in reaching wider audiences efficiently.
Average transaction values indicate a growing disposable income and trust in online purchases. The social commerce landscape in Montenegro is poised for continued growth, driven by enhanced internet infrastructure and digital literacy. Local businesses are increasingly leveraging social platforms to expand their reach, making social commerce a vital component of Montenegro’s retail ecosystem.