In Mongolia, email marketing continues to grow, with an average open rate of 22% in 2026. Marketers are focusing on personalized content to improve engagement, leading to an average click-through rate of 3.8%. Despite digital growth, conversion rates remain modest at 1.9%, emphasizing the need for targeted strategies to boost sales and customer retention.
The average revenue generated per email stands at approximately ₮15,000, reflecting increased e-commerce activity and digital services. Overall, the ROI of email marketing has reached €42 per euro spent, showing significant value for Mongolian businesses. As digital infrastructure advances, email marketing is expected to become even more vital for customer outreach and revenue generation.