Connected TV Advertising Statistics in Mongolia (2026)

Mongolia's connected TV advertising market is expanding significantly, with an estimated USD 12 million spent in 2026. The sector accounts for about 18% of the country's digital ad budget, reflecting growing digital engagement. The rising number of internet users—around 3.2 million—further fuels the growth, as more viewers engage with connected TV platforms daily.

Average viewing times are high, with Mongolian users spending nearly 3 hours daily on connected TV. This high engagement level presents substantial opportunities for advertisers. The click-through rate of 1.8% indicates effective ad targeting, making connected TV a crucial channel for digital marketing strategies in Mongolia's evolving media landscape.