Monaco's connected TV advertising market continues to grow rapidly, with a projected digital ad spend of $12.5 million in 2026. The majority of this budget, about 65%, is dedicated to connected TV platforms, reflecting high viewer engagement and shifting consumer behaviors. Monaco's affluent population and tech-savvy residents contribute to increased ad effectiveness and higher engagement rates, making connected TV a vital channel for advertisers targeting local audiences.
Average daily connected TV viewing time has increased to nearly 3 minutes per user, signaling deeper integration of these platforms into daily routines. With approximately 18,000 connected TV users in Monaco, advertisers are leveraging targeted, high-impact campaigns. The estimated ad engagement rate of 4.7% demonstrates strong viewer interaction, underscoring the platform's importance in Monaco's digital marketing landscape and future growth potential.