12 million USD
Connected TV Ad Spend (USD)
Projected connected TV advertising expenditure in Moldova for 2026.
45%
Digital Ad Penetration
Percentage of Moldovan internet users exposed to digital ads in 2026.
1.2 million
Number of Connected TV Users
Estimated number of connected TV households in Moldova in 2026.
10 USD
Ad Revenue per User (USD)
Average digital advertising revenue generated per connected TV user.
60:40
Mobile vs. Desktop Ad Spend Ratio
Distribution of digital ad spend between mobile and desktop platforms.
The rise in digital ad penetration to 45% highlights Moldova's expanding online advertising ecosystem. As advertisers recognize the value of connected TV platforms, they are allocating a larger share of their budgets to reach audiences effectively through multimedia content. The balance between mobile and desktop ad spend remains crucial, with a slight preference for mobile, given the high smartphone usage and mobile internet access across the country.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.