Mexico's mobile video landscape has expanded significantly by 2026, with 85% of users engaging regularly. The average daily viewing time has increased to 1 hour 45 minutes, reflecting the country's growing digital maturity. Businesses are investing heavily, with mobile video ad spend reaching MXN 12 billion, underscoring the importance of mobile marketing strategies in the Mexican market.
Social media platforms dominate mobile video engagement, with 78% of users interacting with video content. The sector continues to grow rapidly at 12% annually, driven by increased smartphone penetration and affordable data plans. Marketers should focus on short, engaging videos tailored for mobile to capitalize on this expanding digital audience effectively.