Connected TV Advertising Statistics in Mexico (2026)

Mexico's connected TV advertising market is experiencing rapid growth, with an estimated spend of 1.8 billion USD in 2026. Increased household penetration and consumer preference for digital streaming contribute to this surge. Brands are reallocating budgets toward connected TV, recognizing its effectiveness for targeted advertising and audience engagement. The proliferation of affordable connected devices further fuels this expansion, making it a central component of Mexico's digital advertising landscape.

The high engagement levels are reflected in the average weekly viewing time of 18 hours, indicating strong consumer interest. With over 52 million users, connected TV offers advertisers a vast, engaged audience. As digital infrastructure improves, more brands are leveraging data-driven strategies to optimize campaigns, leading to increased revenue and innovation in the sector. This trend underscores connected TV's role in Mexico's evolving media ecosystem.