1.2 million
Total social commerce users
Number of active social commerce users in Mauritius in 2026
MUR 3,500 (~USD 87)
Average monthly social commerce expenditure
Average amount spent per user monthly on social commerce platforms
Facebook
Most popular social media platform for shopping
Facebook remains the top platform for social shopping in Mauritius
78%
Percentage of social commerce users via mobile
Majority of social commerce transactions are conducted via mobile devices
18%
Growth rate of social commerce transactions (2025-2026)
Annual increase in social commerce transactions in Mauritius
Fashion, electronics, beauty products
Top product categories purchased
Most popular categories for social commerce buyers in Mauritius
MUR 5,200 (~USD 130)
Average cart size per transaction
Average value of a social commerce shopping cart in 2026
2,500
Number of local social commerce influencers
Influencers promoting products via social platforms in Mauritius
65%
Percentage of social commerce users who make repeat purchases
Loyalty rate among social commerce consumers in Mauritius
22%
Percentage of social commerce sales through live shopping
Live shopping features gain popularity among Mauritian users
Mauritius has experienced a significant rise in social commerce users by 2026, reaching around 1.2 million. The majority access platforms via mobile devices, with Facebook remaining dominant for shopping activities. Consumers tend to spend around MUR 3,500 monthly, with fashion and electronics being top categories, reflecting a growing digital retail ecosystem. The industry shows an 18% growth rate, indicating ongoing digital adoption and consumer trust.
The increasing engagement of local influencers and live shopping features has further boosted the sector, making social commerce a crucial part of Mauritius's retail landscape. Repeat purchases are common, demonstrating consumer loyalty. As social commerce continues to evolve, businesses are investing more in targeted advertising and personalized shopping experiences, fostering a vibrant online marketplace.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.