By 2026, Mauritius has seen a significant increase in Instagram Shopping adoption, with nearly half a million users actively engaging in social commerce. The average user spends about MUR 4,200 monthly, reflecting growing trust and convenience in digital retail channels. Retailers leveraging Instagram Shopping now account for 65% of the local e-commerce market, indicating a mature social commerce ecosystem that continues to expand.
The high conversion rate of 8.5% demonstrates effective social media marketing strategies and a receptive consumer base. As digital literacy and internet penetration grow, more Mauritian businesses are integrating Instagram Shopping to reach younger demographics and boost sales. This trend highlights the importance of social media in the future of retail in Mauritius, aligning with global e-commerce developments.