Mauritius's connected TV advertising market continues to grow rapidly, with a projected revenue of MUR 180 million in 2026. The rising adoption of smart TVs and improved internet infrastructure contribute to increased viewer engagement, making CTV a vital channel for brands seeking targeted reach. Digital advertising in Mauritius now accounts for over two-thirds of total media spend, reflecting shifting consumer preferences towards digital content.
Businesses in Mauritius are leveraging CTV's targeted advertising capabilities to connect with a tech-savvy audience, especially in urban areas. The average viewer now spends over two hours daily on CTV platforms, presenting significant opportunities for advertisers to deliver personalized messages and measure campaign effectiveness more accurately.