45%
Average PPC Impression Share
Represents the percentage of ad impressions served relative to total available in Mauritania's digital advertising ecosystem.
USD 15 million
Total Digital Ad Spend
Estimated annual expenditure on PPC and paid digital advertising in Mauritania for 2026.
1,200
Number of Active Advertisers
Number of businesses actively running PPC campaigns in Mauritania in 2026.
USD 0.35
Average CPC (Cost Per Click)
Average cost per click for PPC ads across various platforms in Mauritania.
70%
Mobile Ad Impressions Share
Percentage of ad impressions delivered on mobile devices in Mauritania in 2026.
Mauritania's digital advertising landscape is rapidly evolving, with a notable 45% PPC impression share indicating growing online engagement. The total ad spend has reached approximately USD 15 million, reflecting increased investments by local businesses. The majority of these ads target mobile users, comprising 70% of the impressions, emphasizing mobile-first marketing strategies suited to Mauritania's demographics.
The average CPC remains low at USD 0.35, making PPC campaigns highly cost-effective for advertisers in Mauritania. With around 1,200 active advertisers, the market shows promising growth potential. As digital literacy improves, more companies are expected to expand their online marketing efforts, further boosting impression shares and overall ad performance in the coming years.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.