Mobile Video Consumption and Marketing Statistics in Mauritania (2026)

Mauritania's mobile video landscape in 2026 shows significant growth with nearly 2.8 million users engaging daily, reflecting increased smartphone adoption and internet penetration. The average daily viewing time of 70 minutes indicates strong user engagement, fostering opportunities for targeted marketing campaigns. Mobile video ad spend is estimated at USD 45 million, demonstrating the rising importance of video content in digital marketing strategies within the country.

The high penetration rate of 65% highlights how mobile videos have become integral to Mauritanian online activity, especially on platforms like YouTube, TikTok, and Facebook. Brands are leveraging these platforms to reach a diverse audience, capitalizing on prevalent user habits. As digital infrastructure improves, mobile video marketing is poised to expand further, offering new avenues for growth and audience engagement.