Instagram Shopping & Social Commerce Statistics in Mauritania (2026)

In 2026, Mauritania's Instagram user base has grown significantly, reaching around 1.2 million active users. This expansion has boosted social commerce, with sales projected at USD 45 million, reflecting increasing consumer trust in online shopping via social platforms. Engagement levels remain high, averaging 35 minutes daily, indicating strong user activity and potential for brand exposure.

The proportion of Mauritanian Instagram users engaging in shopping activities stands at 22%, demonstrating the platform's importance for digital retail. Influencer marketing continues to thrive, generating an estimated USD 12 million in revenue, which highlights the growing influence of local and regional content creators in e-commerce. Overall, social commerce in Mauritania is poised for steady growth driven by mobile connectivity and digital adoption.