Mauritania's connected TV advertising market is experiencing steady growth in 2026, with ad spend reaching approximately 4.8 million USD. The increasing internet penetration of 43.2% has facilitated higher adoption of connected TV devices, which now reach nearly a quarter of households. Advertisers are shifting budgets toward connected TV, capturing 18.5% of the digital ad market, reflecting its rising importance in digital marketing strategies.
The average weekly viewing time of 2.8 hours indicates strong user engagement, making connected TV an attractive platform for targeted advertising. As digital infrastructure continues to improve, more Mauritanian consumers are expected to adopt connected TV devices, further boosting advertising opportunities. Businesses should leverage this trend to enhance brand visibility and reach digitally connected audiences effectively.