Mauritania's e-commerce sector in 2026 shows a high cart abandonment rate of 65%, highlighting issues like payment security and delivery reliability. Despite these hurdles, digital shopping continues to grow, driven by improved internet access and smartphone usage. The average transaction value remains modest at ₣15,000, reflecting the country's income levels and purchasing power. Increasing mobile commerce adoption signifies a shift towards more accessible online shopping channels.
The surge in e-commerce users, now estimated at 1.2 million, underscores Mauritania's expanding digital economy. Mobile commerce accounts for 72% of transactions, emphasizing the importance of mobile-friendly platforms. Customer retention is gradually improving, with 28% of shoppers returning for repeat purchases. Addressing cart abandonment factors and enhancing payment infrastructure could further accelerate growth in Mauritania’s online retail landscape.