In 2026, social commerce in the Marshall Islands is experiencing steady growth, with an estimated 12,500 users actively participating in online buying and selling. The majority of users access social commerce via mobile devices, reflecting the country's increasing smartphone penetration and mobile-friendly digital infrastructure. Notably, Facebook Marketplace remains the leading platform, serving as a primary channel for local transactions and community exchanges.
The average monthly expenditure per social commerce user is around USD 45, indicating a modest but growing online shopping culture. As internet access expands and digital literacy improves, social commerce is expected to become a more significant component of the Marshall Islands’ retail landscape. This trend highlights opportunities for local businesses to leverage social media for marketing and sales growth.