Malta's social commerce landscape in 2026 shows a significant penetration, with over 82% of the population actively engaging in online shopping via social platforms. The user base has grown steadily over recent years, driven by increased mobile internet access and digital literacy. Facebook remains the dominant platform, favored for its integrated shopping features and community groups, making it a central hub for social buyers.
Average spending per user has increased to €125 monthly, reflecting greater trust and convenience associated with social commerce. The sector's annual growth rate of 15% indicates a rapidly expanding market, with younger demographics and small businesses leading the adoption. Malta's digital ecosystem is well-positioned for continued growth in social commerce by 2026, blending local consumer habits with global trends.