1.2 million
Number of e-commerce transactions
Total e-commerce transactions in Malta for 2026
€78
Average transaction value
Average value per online purchase in Malta
65%
Mobile payment penetration
Percentage of e-commerce transactions via mobile devices
320,000
Digital payment user base
Number of active digital payment users in Malta
10%
Cash on delivery share
Percentage of transactions paid via cash on delivery
Malta's e-commerce landscape in 2026 shows significant growth, with over 1.2 million transactions reflecting increased digital adoption among consumers. Mobile payments now dominate, accounting for 65% of online purchases, driven by widespread smartphone use and improved digital infrastructure. The average transaction value of €78 indicates a mature e-commerce market with diverse product offerings and consumer confidence in digital payments.
The user base of digital payment methods has expanded to 320,000 active users, representing a substantial segment of the population. Cash on delivery remains relevant but has declined to 10%, as consumers prefer secure and instant digital payment options. Overall, Malta's e-commerce ecosystem continues to evolve, integrating innovative payment solutions to enhance convenience and security for shoppers.
Frequently Asked Questions
What are the most popular digital payment methods in Malta in 2026?
Mobile wallets like Apple Pay and local banking apps are the most popular, accounting for the majority of online transactions, favored for their convenience and security.
How has e-commerce growth impacted Malta's economy in 2026?
E-commerce growth has boosted retail sales, created new job opportunities, and enhanced Malta's digital infrastructure, contributing significantly to the national economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.