Maldives' e-commerce sector has experienced rapid growth in 2026, driven by increased mobile device usage and improved payment infrastructure. Despite a high cart abandonment rate of 65%, businesses are focusing on streamlined checkout processes and targeted marketing to convert more visitors into buyers. The average transaction value reaching USD 85 signifies a maturing digital economy with consumers willing to spend more online.
Mobile commerce dominates the landscape, accounting for 70% of transactions, reflecting the country's high smartphone penetration. The overall revenue of USD 150 million highlights the sector's expanding footprint. Companies are leveraging data analytics and payment innovations to reduce abandonment rates and enhance customer experience, positioning Maldives as a rising digital retail hub in the region.