18 million
Total social commerce users
Number of active social commerce users in Malaysia in 2026
RM 450 (USD 102)
Average monthly spend per user
Average social commerce expenditure per user per month
55% female, 45% male
Gender distribution
Gender split among social commerce users
25-34 years
Age group with highest engagement
Most active age group in social commerce activities
Fashion, Electronics, Beauty
Top product categories
Most popular social commerce product categories in Malaysia
In 2026, Malaysia's social commerce market continues to expand rapidly, with 18 million users actively engaging across various platforms. The average monthly spend indicates strong consumer confidence, especially among young adults aged 25-34, who dominate platform activity. Female users slightly outnumber males, reflecting broader consumer behavior trends in fashion and beauty sectors.
Digital engagement remains high, driven by mobile usage and social media integration. The preference for categories like fashion and electronics highlights the importance of visual content and influencer marketing within Malaysian social commerce. Businesses that tailor their strategies to these demographics are poised for continued growth and market penetration.
Frequently Asked Questions
What are the main social media platforms used for commerce in Malaysia?
Facebook, Instagram, TikTok, and Shopee are the primary platforms facilitating social commerce activities in Malaysia.
How has social commerce influenced traditional retail in Malaysia?
Social commerce has significantly boosted online sales, reduced foot traffic to physical stores, and encouraged brands to integrate social media into their marketing strategies.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.