22 million
Mobile Video Users
Number of mobile video viewers in Malaysia in 2026
1 hour 45 minutes
Average Daily Viewing Time
Average time Malaysians spend on mobile videos daily in 2026
RM 3.8 billion (USD 880 million)
Mobile Video Ad Revenue
Projected revenue from mobile video advertising in Malaysia in 2026
78%
Mobile Video Penetration Rate
Percentage of smartphone users watching videos regularly in Malaysia
RM 5.2 billion (USD 1.2 billion)
Digital Ad Spend on Mobile Video
Total digital advertising expenditure on mobile videos in Malaysia in 2026
The high penetration rate of 78% indicates that most smartphone users in Malaysia are consuming video content regularly, creating vast opportunities for content creators and marketers. As mobile advertising spending surpasses RM 5.2 billion, businesses are reallocating budgets to target this highly engaged audience, emphasizing the importance of mobile-first strategies for brands seeking growth in Malaysia's dynamic digital landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.