1.2 billion EUR
Total E-commerce Revenue
Projected e-commerce revenue in Lithuania for 2026
78%
Mobile Payment Adoption Rate
Percentage of online shoppers using mobile payments in 2026
1.9 million
Number of Online Shoppers
Estimated number of e-commerce consumers in Lithuania in 2026
Bank cards (65%), Digital wallets (25%), Bank transfers (10%)
Popular Payment Methods
Distribution of preferred online payment methods
EUR 63
Average Transaction Value
Average value per e-commerce transaction in Lithuania
Lithuania's e-commerce sector in 2026 shows rapid growth, with revenue reaching 1.2 billion EUR, driven by increasing internet penetration and digital literacy. Mobile payments dominate, with 78% of consumers favoring smartphones for transactions, reflecting the country's digital maturity. Digital wallets and bank cards remain the preferred methods, indicating a mature payment infrastructure that supports fast and secure online shopping experiences.
The average transaction value of EUR 63 indicates consumers are comfortable spending online, while the total number of shoppers approaching 1.9 million highlights the expanding e-commerce market. Businesses are increasingly adopting innovative payment solutions to cater to customer preferences, ensuring secure, contactless, and seamless transactions that foster continued growth in Lithuania's digital economy.
Frequently Asked Questions
What are the most popular online payment methods in Lithuania in 2026?
Bank cards are the most popular, used by 65% of consumers, followed by digital wallets at 25%, and bank transfers at 10%.
How has mobile payment adoption changed in Lithuania by 2026?
Mobile payment adoption has risen to 78%, reflecting widespread acceptance and the integration of mobile solutions in everyday online transactions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.