In 2026, social commerce continues to grow rapidly in Liechtenstein, with 68% of the population actively participating in online buying through social platforms. Mobile usage dominates, with 83% of users accessing social commerce via smartphones. Consumers are increasingly influenced by local and international influencers, shaping purchasing decisions and expanding market reach for businesses.
The average monthly spend per user has risen to CHF 420, reflecting increased trust and familiarity with social shopping. Instagram remains the leading platform, driven by high visual engagement and targeted advertising. This trend indicates a mature digital economy where social commerce becomes a vital component for retail growth and consumer interaction.