By 2026, social commerce in Libya has expanded significantly, with over 2.1 million users actively engaging in online buying. The market's sales volume reaching USD 340 million reflects increased smartphone penetration and improved internet access. Young adults aged 18-34 dominate this scene, making up nearly 70% of buyers, driven by their tech-savviness and social media usage.
Libya's social commerce landscape continues to evolve, with Facebook being the primary platform for transactions. The average monthly spend per user is around USD 160, indicating growing trust and convenience in online shopping. These trends suggest a promising future for digital retail, especially among the youth and urban populations, as digital infrastructure improves.