Liberia's social commerce landscape continues to expand rapidly in 2026, with over 2.4 million users actively engaging in online buying and selling. The high mobile device usage, accounting for 92% of transactions, reflects the country's increasing reliance on smartphones for digital shopping. This growth is fueled by improved internet infrastructure and increased social media adoption, particularly among the young population.
The average monthly spending of USD 35 per user indicates a steady increase in consumer confidence in online platforms. The 25% annual growth rate in social commerce transactions demonstrates a vibrant digital economy, presenting opportunities for local businesses and entrepreneurs to reach wider audiences. As social commerce matures, it is expected to further integrate into Liberia's retail sector and daily life.