Instagram Shopping and Social Commerce Statistics in Lebanon (2026)

Lebanon's social commerce landscape in 2026 shows significant growth, with 2.5 million users actively engaging with Instagram Shopping. The revenue generated through social commerce platforms has reached USD 150 million, reflecting increased trust and digital adoption among Lebanese consumers. Retailers are increasingly leveraging Instagram to expand their reach, with over a third adopting the platform for direct sales, driven by high mobile penetration and social media engagement.

The average monthly spending per social commerce user stands at USD 60, indicating a healthy consumer interest in online shopping via social platforms. Digital payment methods are now widely accepted, with 65% of consumers using e-wallets and bank transfers for transactions. This trend underscores Lebanon's shifting retail dynamics, emphasizing the importance of social media as a primary sales channel in 2026.