1.8 million
Mobile Video Users
Latvia's mobile video user base in 2026
1 hour 15 minutes
Average Mobile Video Time
Average daily mobile video consumption per user
€35 million
Mobile Video Ad Spend
Total mobile video advertising expenditure in Latvia
3.2%
Percentage of Mobile Video Ads Clicked
Click-through rate for mobile video ads
78%
Mobile Video Market Penetration
Percentage of Latvian internet users engaging with mobile videos
Latvia's mobile video market is experiencing significant growth, with nearly 1.8 million users in 2026, reflecting increased smartphone adoption and improved network infrastructure. The average user spends over an hour daily consuming video content, indicating high engagement levels. Marketers are investing around €35 million in mobile video ads, targeting an expanding audience that is highly receptive to visual advertising formats.
The click-through rate for mobile video ads remains steady at 3.2%, demonstrating effective engagement strategies. With a market penetration of 78%, mobile videos are now a primary digital entertainment source for Latvians. Businesses leveraging this medium can expect substantial ROI, especially as the trend of mobile-first content consumption continues to rise in 2026.
Frequently Asked Questions
What are the most popular mobile video platforms in Latvia?
YouTube, Facebook, and TikTok are the leading platforms, with increasing usage driven by youth and young adults.
How effective are mobile video ads for Latvian marketers?
Mobile video ads have a click-through rate of 3.2%, making them a highly effective tool for brand engagement and conversions.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.