Laos's e-commerce landscape in 2026 shows rapid growth in digital payment adoption, with nearly half of online shoppers utilizing digital wallets and bank transfers. Mobile wallets are particularly popular among younger consumers, accounting for over a million transactions this year. E-commerce revenue continues to surge, driven by increased internet access and smartphone use, reaching USD 420 million, reflecting a maturing digital economy.
Despite growth, cash-on-delivery remains a significant payment method, but digital payments are steadily gaining ground. The average transaction value of USD 35 indicates a shift towards more frequent, smaller online purchases. Additionally, approximately 28% of internet users are now active online shoppers, demonstrating expanded digital engagement across Laos's population. Continued investments in mobile infrastructure will likely boost these trends further.