Kenya continues to lead in mobile money adoption, with 70% of the population actively using services like M-Pesa. E-commerce transaction volume has surged to KSh 450 billion, driven by increasing smartphone penetration and improved internet access. Cashless payments now account for 65% of online transactions, reflecting shifting consumer preferences towards digital payments for convenience and security.
The average transaction value stands at KSh 3,000, indicating growing confidence in online shopping platforms. With over 15 million digital payment users, Kenya's e-commerce ecosystem is expanding rapidly, supported by government policies and fintech innovations. This trend suggests a robust digital economy poised for further growth in the coming years, making Kenya a regional leader in digital commerce.