Kenya's digital advertising market in 2026 is experiencing rapid growth, with connected TV (CTV) advertising capturing a significant share of the total spend. With 65% of households owning connected TVs, brands are increasing their investment to reach the increasingly digital-savvy Kenyan audience. The rise in CTV viewership is driven by improved internet infrastructure and affordable smart devices, making it a key channel for targeted advertising campaigns.
The average Kenyan spends around 20 hours monthly watching CTV ads, reflecting the channel's effectiveness in engaging consumers. Businesses are leveraging this trend to enhance brand awareness and drive conversions. As digital maturity continues to grow in Kenya, CTV advertising is expected to become a dominant component of the country’s overall digital marketing strategy, attracting more local and international advertisers.