65%
Cart Abandonment Rate
Percentage of online shoppers leaving carts without purchase
73%
Digital Payment Adoption
Kenyan consumers using digital payments for online transactions
KSh 350 billion (USD 2.9 billion)
E-commerce Revenue
Total online sales revenue in Kenya
78%
Mobile Commerce Share
Proportion of e-commerce transactions via mobile devices
76%
Internet Penetration Rate
Percentage of the population with internet access
KSh 3,200 (USD 27)
Average Order Value
Average amount spent per online order in Kenya
Kenya's e-commerce sector in 2026 faces a high cart abandonment rate of 65%, driven by payment security concerns and complex checkout processes. Despite this, digital payment adoption remains high at 73%, reflecting growing consumer trust and infrastructure improvements. Mobile commerce leads the market, accounting for 78% of transactions, supported by widespread smartphone use and affordable data plans.
The total e-commerce revenue in Kenya is projected at KSh 350 billion (USD 2.9 billion), with an average order value of KSh 3,200 (USD 27). Internet penetration continues to rise, fueling online shopping growth. Businesses are focusing on optimizing user experience and seamless payment options to reduce cart abandonment and boost sales in this rapidly expanding digital economy.
Frequently Asked Questions
What are the main reasons for high cart abandonment in Kenya?
Common reasons include payment security concerns, complicated checkout processes, and unexpected additional costs.
How is mobile commerce influencing e-commerce growth in Kenya?
Mobile commerce dominates, with 78% of transactions, driven by affordable smartphones and data, making online shopping more accessible.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.