Kazakhstan's e-commerce sector continues to expand rapidly in 2026, with total revenues reaching approximately 3.2 billion USD. Mobile payments are increasingly dominant, accounting for nearly 70% of transactions, reflecting the widespread adoption of smartphones and digital wallets among consumers. The rising number of digital payment users highlights a shift toward more cashless transactions, driven by improved infrastructure and consumer trust.
Despite the growth of digital payments, cash on delivery remains relevant, representing about 22% of transactions, especially in rural regions. The average online purchase now totals around 75 USD, indicating moderate spending power and consumer confidence in e-commerce platforms. Overall, Kazakhstan's digital payment landscape is evolving toward greater convenience and inclusivity for its diverse population.