Kazakhstan's connected TV advertising market has experienced significant growth, reaching USD 110 million in 2026. The rise in connected device penetration, now totaling 3.5 million devices, has created a lucrative environment for advertisers aiming to reach the country's increasingly digital-savvy population. Viewer engagement remains high at 78%, driven by targeted and interactive ad formats on popular streaming platforms.
The overall digital advertising spend has expanded to USD 320 million, reflecting Kazakhstan's digital transformation. The surge in connected TV usage is attributed to improved internet infrastructure and consumer preference for on-demand content. This trend highlights the importance for brands to prioritize CTV advertising strategies to capitalize on the expanding digital audience in Kazakhstan.